Stay Patient, Stay Focus & Trust Your Journey.
- Terrence Muir Jr.
- Nov 14, 2017
- 3 min read
Samantha Frazer is the owner of Swatific Bow Ties and Accessories in Jamaica. Swatific is a unique line of accessories for persons with a bold fashion sense-or simply a sense of fashion- who knows the power of accessorizing! Some may be wondering what Swatific means, Swatific is the short for "So Wat If I'm Crazy?!" Which is a confident exclaiming question, which really needs to answer. Swatific offers custom: hair bows, brooches, head bands, head ties, bow ties, and cloth badges.
The questions for this weeks are:How did your entrepreneurial journey begin?
Your business is all about creating unique bow ties, headbands and other accessories. Has it been all success? What are some of the challenges you faced if any and how did you overcome them to make Swatific a success?
Stay patient, stay focus and trust your journey. What role did being patient and staying focus played in your personal success and your success as an entrepreneur?
What are some of the ways in which you convince people to choose your products over competitors? And how has it worked out for you?
What have you learnt on your journey that you can share with aspiring entrepreneurs?
As usual, I like to start things off by getting to know how each entrepreneur's journey began. Samantha's journey began at an early age. " My journey began when I was a child in primary school. I used the scraps from my uncle's upholstering and hand sew little coin purses which I sold to my classmates. Fast forward to high school (Ardenne High), I remember making my own hair accessories. School mates started to request them then I made more to sell. Eventually, I transitioned into bowties and headbands. Thereafter, I got my first domestic sewing machine." Samantha replied about how her journey began.
Every business has it challenges and with Samantha's business being about creativity, I asked her about the challenges that she faced and how did she overcome them to make her business a success. Samantha responded by saying "Though designing accessories may seem easy, I have indeed encountered challenges. My journey has taught me a lot. Most of the challenges I encountered were due to the fact that I didn't have official entrepreneurial training. I was going along, learning via trial and error. I overcame this by attending Heart Trust NTA and acquired further knowledge in fashion designing and entrepreneurial skills. I was mentored and guided towards making better business decisions." So like I mentioned in week one about making your passion your paycheck, you need to ask yourself what is it that you need to do to make your business a success. Samantha needed to get training and she did and that's how she overcame her challenges.
Stay patient, stay focus and trust your journey for Samantha it means "never giving up no matter how hard the journey gets, no matter the challenges faced. Being patient and staying focused has helped me to achieve set goals by executing action plans."
Marketing is one of the main factors that contributes to a business's success. To get people to choose her products, Samantha said "I do this by highlighting the best qualities about my brand. Swatific designs are durable, one of a kind, comfortable and proudly made in Jamaica. When my customers use the products and find this to be true, they don't only continue to support the brand, they also share it with others. It is also good to meet consumers where they are, literally. For example, If you know your niche market is adolescents and young adults, find out where that demography hangs out, which events they attend etc., and you take your product and introduce it to them there."
And finally, I asked Samantha to share with you my readers and entrepreneur aspirants about what she have learnt and can share with you. She replied to this questions by saying "the idea of being your own boss is exciting but many are not willing to take on the hard work it requires. If you are serious about your entrepreneurial venture, get your business registered and write a detailed business plan. Get to truly know the business you are in; do research about the field, learn from others who are in the same business. Network. Be sure to utilize social media marketing. Most importantly, be patient and stay focused while working towards achieving your goals."
There you have it guys, join again next week for weeks 7 with another young entrepreneur. Until then, walk good!
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